To be cheap is important, but too cheap makes world crazy.
Then, do you know the background of making coffee?
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Do you know "sustainable coffee"?
No, l don't. I cann't imagen the word's meanings.
OK. "Sustainable" means being able to be sustain.
"Sutainable coffee" will improve some environments and make our happy!
Following the graph.
There are "problems" previous explained .
"Sustainable coffee" was born in order to solve these problems.
Were there any chances?
In 2000, coffee were made too much amount, and then, its price were much cheaper than nomal! These time called "Coffee Crisis".
Consumer's country got some benefits, but productive country had to be cheaper.
However, in Consumer's country, there were some problems that production's quality is lower.
WHAT IS THE COFFEE CRISIS ?
The slump of coffee made its farmer hungry.
What did it cause?
There are poor farmers, however some coffee companies get much benefits.
It's because farmers don't receive these benefits.
Forexample, coffee have two kind of productions.
One is cheaper,Robusta species. The other is more expensive, Arabica species.
Cheaper one is more useful in store.
So Arabica species' farmers decreased.
Coffee farmers have nothing to do, because of plantation.
The change of coffee's supply and demand was made by spreading low quality of coffee and consumer's consideration for drinking low quality coffee.
And in background of "coffee crisis" , there were Robusta species'
quality and exploitation of companies.
The change of coffee's supply and demand was made by spreading low quality of coffee and consumer's consideration for drinking low quality coffee. It is coffee crisis.
And then, we think about sustainable coffee which improve the various environments surrounding coffee and make everyone happy.