I think because it is safety coffee and it is guaranteed, peaple who drinks coffee can feel easy.
It has which recognition is the highest in all certification coffee.
Do you think that fair trade coffee is accepted?
I had never known the ward "Fair Trade Coffee" before I came to Starbacks Coffee.
I think that it is little known.
What is the ethical day?
And why is there?
The day is praise that logical procurement achieve 99% with consumers.
There is the day for the making of opportunity.
We decide the day when we should be aware of ethical.
Why is the achievement 99%?
Because there are two beans that we can't say logical procurement in the beans selling Starbacks Coffee.
It is produced in Africa. In Africa, the country manage price of coffee beans:we can't grasp labor circumstances of producer because we can't chase.
Why Starbacks Coffee do that business?
Starbacks Coffee are in the world.
They have big scale and influence to the society.
So they are the existence that should contribute to the society.
In addition, because this company can't mature without coffee.
Other coffee shops call it Fair Trade Coffee.
What is the difference between Fair Trade Coffee and Ethical Coffee?
It is easy to hear Fair Trade Coffee than Ethical Coffee.
Rain Forest is not so famous.
In addition, logical procurement is not only fair-trade.
What do you think is the role that certified coffee plays?
It is easy to imagine what kind of circumstance it was created when it got certified. Because each organization is certifying with purpose.
In addition, to be certified can pay firmly for workers as well.
Because managements can make a difference without doubt and they can be offered at high price.
Are all of the coffee Starbacks fair-trade?
Why is Italian roast only fair trade?
That is the only thing that has received fair-trade certification.
However, there is Starbacks's own standard called C.A.F.E.Practice.
We do not trade only those that meet those criteria.
How are you doing dealings with producers concretely?
The people of Starbucks are going to farmers' people, making direct deals, advising on production,
I trade relationships between the farmers and the people of the Starbucks, and we do fair trading.
Starbucks treat ethical coffee and try to spread all over the world.